Why do people use this excuse of “Not having time” 6 reasons to stop saying you do not have time I do not have time... One of the most annoying phrases and excuses we hear every day. The worst part is that we are all guilty of saying it. All those daily schedules filled with urgen...

ADVERTISING POSTER Create your poster in 5 steps! Just like a flyer, creating an advertising poster is a risky exercise, even for the most experienced. Why? Because in a single glance, you must spark interest, deliver a message, and remain memorable! In short, not such an easy mission! We wil...

ROBERT KYNCL, YouTube’s Vice President of Global Content, recently stated that video would soon generate 90% of all Internet traffic — this was in January 2012. That may sound crazy, but for small businesses, video opens the door to educating and entertaining your customers. Yet despite its g...

Here are 5 approaches that we consider valuable for your video. For professional videographers or beginners alike, the importance of good video editing is endless. Color correction, transitions, audio editing, titles, adding captions, animated graphics, and more can have a considerable impact...

WHY AND HOW A POORLY MADE VIDEO WILL RUIN YOUR BRAND The digital landscape is brutal and highly competitive. It has allowed everyone to connect and gain a global reach exponentially faster than anyone thought possible. This means that winning over your target market or engaging your audience ...

Celebrity endorsement: How, or how not, to use a celebrity for your campaigns and events. Who still remembers George Clooney’s Nespresso advertisement, or even Michael Jackson’s endorsement of Pepsi in the 1980s? Absolutely everyone. Because celebrity endorsements work. CONCEPT-PRODUCTION ...

KEEP IT SIMPLE OR EVEN GO AS SIMPLE AS POSSIBLE How many times have you already heard this phrase when a client orders a service from you or when you are asked to explain your project? Simplicity is the most difficult thing to guarantee in this world. It is the final limit of experience an...

Passion profession. Paying for your skills or being paid for them. If you are not making a living from your profession, you are probably paying for your endless training or your latest-generation equipment? So if you are not making a living from your profession and you want to, but cannot ...

As an introduction, I would like to state right away that it is delicate to compare these platforms because their operating systems are very different. That said, since Macs now use INTEL processors common to PCs, the performance comparison is less complex. Software: For Mac computers, sli...

DOES THE CLIENT UNDERSTAND WHAT IT MEANS TO PRODUCE VALUABLE WORK? What is valuable work, really? A cost-driven client or bad payer will always make you work twice as much, because they will not provide you with the necessary resources for the project, so it will be up to you to go and...