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PROMOTIONAL BRANDING

  • Service type: HABILLAGE PROMOTIONNELLE
  • Package: HABILLAGE VIDÉO PROMOTIONNEL
  • Availability: Upon approved quote or immediate download depending on the content
23,082.80€ Excl. VAT: 19,300.00€

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CERTIFIED PROFESSIONAL VIDEO PRODUCTION PRICE.

A promotional branding video, also known as a promotional or advertising video, is a type of video content created to promote a product, service, brand or event. The main objective of this type of video is to generate viewer interest and encourage them to take a specific action, such as buying a product, registering for an event or learning more about a brand.

Promotional branding consists of using different visual and audio elements to capture the audience’s attention and effectively convey the promotional message. These elements may include video sequences, images, animations, special effects, music, voice-overs and written messages.

Promotional branding videos are commonly used in marketing and advertising, whether on social media, websites, television, live events or other broadcast channels. They can vary in length, ranging from a few seconds to several minutes, depending on the content being promoted and the broadcast platform.

To create an effective promotional branding video, it is essential to understand the target audience, clearly define the objective of the promotion, tell an engaging story and highlight the features and benefits of the product, service or event being promoted. Visual aesthetics and production quality are also important in creating a positive impact on viewers.

A well-written promotional video is the new trend in digital advertising.

There are several reasons why a promotional video may be created:

1. Capturing attention: A well-produced promotional video is an effective way to capture viewers’ attention. Videos are more engaging than text or static images, allowing you to deliver your message in a more powerful and memorable way.
2. Presenting your product or service: A promotional video allows you to present your product or service in a visual and attractive way. You can highlight its features, benefits and uses convincingly, showing viewers how it can meet their needs or solve their problems.
3. Generating emotion: Promotional videos can evoke emotions in viewers, which can have a stronger impact than simple text or images. By using elements such as narration, music, dynamic visuals and testimonials, you can create an emotional connection with your target audience, strengthening their interest in your product or service.
4. Increasing visibility and reach: Promotional videos are easy to share on online platforms such as social networks, websites and video platforms. This allows you to reach a wider audience and increase your visibility. Viral videos can also give you unexpected exposure and generate positive word of mouth.
5. Differentiation from the competition: A well-produced promotional video can help you stand out from your competitors. It allows you to present your company, product or service in a unique and creative way, highlighting what makes you special and different from other players in the market.
6. Simplifying complex information: If your product or service requires a complex or detailed explanation, a promotional video can help you simplify this information and make it more accessible to the general public. Images, animations and visual demonstrations can help viewers better understand your offer.
7. Influencing purchasing decisions: Promotional videos can have a significant impact on consumers’ purchasing decisions. By showing your product or service in action, providing testimonials from satisfied customers or presenting special offers, you can encourage viewers to take action and make a purchase.
In short, promotional videos are a powerful tool for attracting attention, presenting your offer convincingly, generating emotion, increasing visibility and influencing purchasing decisions. They can help strengthen your brand, set you apart from the competition and achieve your marketing objectives.

Here is a clear explanation of the different service levels: Base, Standard and Premium.

1. “Base” service level:

The "Base" service level generally corresponds to an entry-level offer. It is designed for users who have simple audiovisual multimedia needs. Here are some common features associated with this level:

  • Standard video resolution: Videos are generally offered in standard quality (SD) with a lower resolution, which may result in lower image quality.
  • Standard sound: Sound is offered in standard quality, often in stereo or mono, but without advanced features such as surround sound.
  • Limited content: The "Base" offer may have a more limited selection of content compared to higher levels.
  • No advanced features: Additional features such as offline downloading, streaming on multiple devices or HD quality are generally not included at this level.
  • Affordable price: The "Base" service level is often offered at a lower price to attract users with a limited budget.

2. “Standard” service level:

The "Standard" service level is one step above the "Base" level and offers significant improvements in terms of quality and features. Here is what you can expect at the "Standard" level:

  • Improved video resolution: Videos are generally offered in high-definition quality (HD), providing better clarity and sharper image quality.
  • Improved sound: The "Standard" level often offers better audio quality with stereo or surround sound, improving the overall sound experience.
  • More content: Compared to the "Base" level, the "Standard" level generally offers a wider selection of content, allowing users to access a greater variety of films, series, etc.
  • Additional features: Options such as offline downloading on certain devices, the ability to stream on multiple screens simultaneously or interactive features may be included at this level.
  • Moderate price: The "Standard" service level is generally offered at a slightly higher price than the "Base" level, but it remains affordable for many users.

3. “Premium” service level:

The "Premium" service level is the highest level offered and provides a high-end audiovisual multimedia experience. Here are the key features of the "Premium" level:

  • 4K video resolution: Videos are offered in ultra-high-definition resolution (4K), providing exceptional image quality with remarkable detail and sharpness.
  • High-quality sound: The "Premium" level generally offers high-fidelity sound quality, including advanced audio technologies such as Dolby Atmos.
  • Exclusive content: This level may include exclusive content, such as original films or series that you will not find on lower levels.
  • Advanced features: The features offered at this level are more extensive, such as the ability to create multiple user profiles, unlimited offline downloads, etc.
  • Higher price: The "Premium" service level is generally offered at a higher price than the "Base" and "Standard" levels, as it provides superior features and quality.

In conclusion, the three audiovisual multimedia service levels (Base, Standard and Premium) offer different experiences in terms of quality, features and content, in order to meet users’ varied needs according to their budget and preferences.

OUTPUT RESOLUTION
STANDARD DEFINITION (1280 x 720 px) Lightweight and smooth format, ideal for fast web streaming, social media, previews, and presentation materials, offering a good balance between image quality, file size, and ease of download.
HIGH-DEFINITION1080 (1920x1080 px) High-definition Full HD format, ideal for professional web broadcasting, social media, presentations, corporate videos, interviews, and promotional content. It offers sharp image quality, smooth playback, and an excellent balance between visual clarity and file size.
HIGH-DEFINITION 4K Premium ultra-high-definition format, ideal for large screens, professional presentations, advertising content, cinematic visuals, and high-quality digital broadcasting, offering exceptional image sharpness, enhanced detail, and a strong visual impact.
DELIVERY ON EXTERNAL HARD DRIVE
DELIVERY ON EXTERNAL HARD DRIVE AT CUSTOMER'S EXPENSE Delivery on an external hard drive may be arranged upon request, with all associated costs borne by the client.
REVIEW OPTION
RETURN FOR CORRECTION POLICY Each review request must be submitted within a maximum of 7 days after each delivery. The project includes up to 3 rounds of modifications in total, limited to the elements covered by the contract. Any additional filming, creation, or request outside the contract will be billed separately.
DELIVERY METHOD
DIGITAL DELIVERY ON NAS SERVER Final deliverables will be made available via NAS server or a suitable large-file transfer platform, through a protected download link for a limited period after delivery.
READING SETTINGS
UNIVERSAL ONLINE READING COMPATIBILITY Universal online playback compatibility: optimized for smooth viewing across most browsers, computers, tablets, smartphones, and web platforms, without requiring specific software.

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